Why do we take a holistic approach to service? Why does service experience design start with a broad view? David Clarke in an Adweek article says it best: Experience isn’t just one thing. It’s comprised of sales, customer service, order entry, human resources, quality assurance, shipping, billing, collections, maintenance—a hundred parts of an enterprise. Therefore, […]
Why We Take a Holistic Approach to Service Read More »
At Arthur Andersen, communications planning was part of my day-to-day activities. And I was trained to plan communications. Our marketing department had a distinct way of doing this. (In fact, it was at Arthur Andersen that I received training on The 7 Habits.) To this day, I apply communications planning to strategic communications for service-based clients.
Communications Planning Read More »
Taking the time to let those in your professional network know that you support them is an important but not urgent activity. An easy way to do this is to endorse them on LinkedIn. Endorsements are those opportunities you see to “check off” that a connection knows her stuff. As opposed to recommendations, which are another
Giving Others a Vote of Confidence Read More »
Yesterday at Conscious Connections, Kristin Slice of Empowered Lab Communications presented on personal leadership. The room was filled with conscious women business owners–and many of them one-woman shops. For those of us who have a background in marketing, we relied on our knowledge of product development and brand when starting our business. We (ideally) spent a
Designing the Client Experience Read More »
With a title like “Focusing on Your Purpose,” you might expect a very long post. But it’s Saturday night and another Q2 activity awaits–watching a movie with my husband. So, I’ll keep it simple and address the idea in parts. I came into the awareness this week that I have been ignoring my purpose. Well,
Focusing on Your Purpose: Part 1 Read More »
Processes are in place whether you design them or not. When you’re a smaller small–a solopreneur, solo service provider, or microbusiness–making time for process development can seem a luxury. A nice to have. And even sometimes “a waste of time” compared to the pressing needs (read: Quadrant 1) of sales efforts. This is as much
Process Mapping for Smaller Small Businesses Read More »
I manage projects, for my own clients and select agencies. Project management just comes with the job when you’re an in-house marketer, which is what I was before starting my own gig. Aside from taking an e-learning course once, attending a PMI meeting as a guest, hanging out with Phoenix Digital PMs, and listening to
Planning Never Gets Old for Project Managers Read More »
Financial planning. Budgeting. Forecasting. The most organized, business savvy folks wouldn’t DREAM of not planning when it comes to money. And yet the solopreneurs I speak to sometimes are not planning for an expense. What I mean by this is they have not thought about what they would like to spend on a given service.
Planning for an Expense: Day 9 of #30DaysofQ2 Read More »
Connecting people is a Quadrant 2 activity I try to do every week. I admit, I have tasks on my list to introduce people that are over a year old. (Gasp!) It’s because these tasks are not urgent. They may or may not make a difference in people’s lives, I reason. So these “to dos”
Connecting People: Day 3 of #30DaysofQ2 Read More »
Work is my Achilles’ heel. It is what I will do and default to doing when left to my own devices. Meaning, any “free” time I have, I feel a giant magnet pulling me to WORK. I’m not saying it’s all Quadrant 2 work. I’m just hyper-aware that one of my greatest weaknesses is CHOOSING
Day 2 of #30DaysofQ2: Mend Personal Relationships Read More »