TDZ Blog
Guest Blog Posts
In addition to our own posts by title below, check out the following guest posts:
Focusing on Successes and Strengths vs. Failures and Weaknesses
The Best Place to Spend Your Marketing Time & Money
Customer Expectations: Mind the Gap
Key Topics
Bob Reiss’ article, “Write Your Business Plan in Pencil” from Entrepreneur.com, has some good points about when and how small businesses might approach business plan development. Reiss advocates constructing a plan that will be flexible (hence the “in pencil” directive) but explains that “a detailed plan is only required if you want to raise money from a bank or […]
Ron Ashkenas has a brillant post “Do You Have Too Much on Your Plate?” from Harvard Business Review yesterday in which he advises larger organizations on how to streamline and manage projects. His first point, “Review the workload across strategic priorities,” has more meaning for companies who have multiple management levels, a departmental structure, and a strategic plan. […]
“Focus on what you do best and pay someone to do the rest.” I’m on my soapbox today about doing it yourself, or DIY. Lately, I’ve seen too many small business owners trying to do it all and once they’ve wasted too much time and money on non-essential tasks, they contact me for help. Not an […]
I love Kelleye Crane’s interview “Salty and Successful” with Jeremy Pepper, long-time blogger, PR expert, and current director of communications and social media for Palisade Systems. Crane asks important questions that, for me, point to concerns about personality and identity in business. Namely, “do you attract clients and employers who accept and embrace the real you?” Pepper says, […]
An article today in Incentive magazine covers poll results from market researcher Maritz regarding “record lows” for employee satisfaction and trust of management and coworkers based on a national sample of 2,004 full-time employees. Selected Findings 11 percent of respondents strongly agree that their managers show consistency between their words and actions 7 percent strongly agree that […]
Whether to Outsource and How to Value Your Marketing Efforts Here is a quick guide to help the small business owner determine whether to outsource specific marketing tasks and how to decide what his/her marketing efforts are worth. Should I Outsource? Try the classic litmus test for delegating: “If someone else can perform this task […]
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