Here is how the term microbusiness–and related terms–are being defined. Number of Employees in a Microbusiness According to the Sam’s Club/Gallup Microbusiness Tracker, a microbusiness is defined as “a business with five or fewer workers.” AEO defines it the same way (see image “Bigger than You Think“) but adds “including the owner.” Wikipedia, however, identifies a micro-enterprise as […]
What is a Microbusiness? Do You Own One? Read More »
In this post, we address whether you–as a small business owner–need technology for content marketing. Technology here refers to marketing automation software or a platform. You may or may not need a big technology investment to support your content efforts. [box] This is one of our Business Breakdown posts. We break down a marketing headline,
Do You Need Technology for Content Marketing? Read More »
Small business owners sometimes buy print/radio advertising, social media, and other tactical marketing solutions based on the recommendations of a sales representative for those services. Because they haven’t been able to look at all available solutions and make informed decisions (without sales pressure), the owner can incur unnecessary costs, create more work, and achieve little to
How to Prevent Bad Marketing Decisions as a Small Business Owner Read More »