During the Q&A session of Gary Vaynerchuk’s talk last night, one guy brought up his annoyance with the bank tellers (at Wells Fargo) asking him questions about himself and making small talk. I forget the exact question but Gary’s response was that this is an annoying experience because it isn’t authentic. They want a piece […]
How Big Banks Are Blowing It Read More »
Oftentimes, I get the specific request to help market (i.e., “promote”) a product or service from a small business or microbusiness leader. The assumption is that the barrier to sales is market awareness, understanding, or knowledge and that “marketing”—marketing communications or promotion of the product or service alone—will solve the problem. But I don’t like
Can You Help Market My Small Business? Read More »
Most micro and small businesses started a company website at launch in order to establish a brand identity, build credibility with potential buyers, cross temporal communication barriers, create another opportunity for lead generation or customer education, or even conduct online sales. However, as the company has grown and more information has been added, the site
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Criterion # 1: Sufficient Experience . . . As Evidenced by LinkedIn (or other professional online network) Background: I get asked sometimes by friends (even those who have made hiring mistakes in the past) about how they can “screen” an independent contractor or small marketing agency based on its leadership and what to look for. This
Evaluating a Marketing Person: Criterion #1 Read More »
Whether to Outsource and How to Value Your Marketing Efforts Here is a quick guide to help the small business owner determine whether to outsource specific marketing tasks and how to decide what his/her marketing efforts are worth. Should I Outsource? Try the classic litmus test for delegating: “If someone else can perform this task
To Outsource or Not? Read More »